a new business owner sits on the floor surrounded by all the tools he needs.

Content Creation To-Do List: A Beginner’s Guide to Building Your Online Presence

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a new business owner sits on the floor surrounded by all the tools he needs.

Creating content for your website or online business might initially feel overwhelming, especially if you’re new to the digital world.

But don’t worry—

content creation is simply about sharing your unique knowledge, skills, and ideas with the world

Here’s a beginner-friendly to-do list to help you get started on creating content that will help build your online presence.

1. Understand Your Audience

Before creating any content, ask yourself: Who am I writing for?

  • Are they beginners like you, seeking to learn something new?
  • Are they looking for solutions to problems, inspiration, or advice?

Tip: Write down 3-5 key points about who your audience is and what they care about. This will guide you in creating content that truly resonates with them.

2. Choose Your Content Types

There are many types of content you can create, but here are a few simple options for beginners:

  • Blog Posts: Write short articles on topics you’re passionate about or have knowledge in.
  • How-To Guides: Share step-by-step instructions on something you know well.
  • Videos: If you’re comfortable, record short videos explaining or teaching something. These can be posted on YouTube or embedded in your website.

Tip: Start with one type of content that feels most comfortable, and then expand as you grow more confident.

3. Plan a Content Schedule

Consistency is vital when building an online presence.

  • Start small: Commit to creating one blog post or video per week.
  • Batch create: If possible, make multiple pieces of content at once and schedule them for future weeks.

Tip: Use free tools like Google Calendar or Trello to keep track of your content ideas and deadlines.

4. Research Keywords

Keywords help people find your content through search engines like Google.

  • Use free tools like Google Keyword Planner or Ubersuggest to find simple keywords related to your topic.
  • Try to include these keywords naturally in your content.

Tip: Don’t overthink keywords. Choose one or two relevant words or phrases and build your content around them.

5. Create Engaging Titles

Your title is the first thing people will see. Make sure it grabs attention!

  • Ask a question: “How Can You Build a Website in 6 Steps?”
  • Use numbers: “5 Tips for Content Creation Beginners”

Tip: Keep titles clear, simple, and promise value. Short titles often work best!

6. Keep Your Content Simple

Since you’re just starting out, it’s best to keep your content clear and easy to follow. Avoid jargon or overly complicated explanations.

Tip: Write as if you’re explaining something to a friend—friendly and easy to understand.

7. Encourage Interaction

Ask your audience to engage with your content. At the end of each post or video, ask questions like:

  • “What challenges have you faced while creating content?”
  • “Do you have any tips to share?”

Tip: Encourage comments, questions, and feedback to build a connection with your readers or viewers.

Next Steps

Ready to start creating content?

Once you’ve completed your first few pieces, you’ll be well on your way to building your online presence.

If you’re looking for more guidance, I recommend joining my 6-step program, Launching Your First Digital Venture: LIVE Website Creation and Mindfulness Training in 6 weeks,’ to help you set up your first website and share your content with the world: watch this space for details to register

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You can also attend my Escape the 9-5 Grind 13-series events on LinkedIn to transform your mindset from employee to self-reliant, creative entrepreneur. It’s the perfect way to kickstart your journey into the digital world!

13-Events: Escape the 9-5 Grind: Financial Mastery with the Anti-9-5 Income Plan:

Every Wednesday 9:00 and 12:00 (noon) [GMT] LIVE on LinkedIn

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4 thoughts on “Content Creation To-Do List: A Beginner’s Guide to Building Your Online Presence”

  1. Hi Charley

    Your guide is helpful for beginners building an online presence! I love how it breaks down essential steps, from brainstorming content ideas to optimizing for SEO and engaging with your audience. Focusing on consistency, repurposing content across platforms, and tracking performance simplifies the process. It’s great to see the emphasis on authenticity and gradual, long-term growth. Your to-do list is practical and makes content creation less overwhelming, especially for those just starting. Thanks for sharing such valuable insights—it’s a fantastic resource for anyone aiming to make their mark online!

    Annastasia 

    Reply

  2. Thank you for this incredibly helpful guide to content creation! I’m just starting out in building my online presence, and this to-do list is exactly what I needed. I appreciate how you broke down each step into actionable tips, from understanding my audience to encouraging interaction. Your advice to keep content simple and engaging is particularly valuable. I’m excited to put these strategies into practice and start creating content that resonates with my audience. Thanks again for sharing your expertise!”

    Reply

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